Your home small business website is only as good as its content. If people don’t want to read what is on your site, then they will be less likely to use your services or buy your products. That’s why it’s important to have well-written articles on your site whenever possible, to keep users interested and generate revenue.
A simple way to get excellent articles is to hire a professional writer to develop them, but that can get expensive, especially if your site is just starting out. For many people, it is far more economical to write your own articles. But before you tackle this task, make sure that you’re up to it, because the quality of your articles can make or break your website or online business.
Anyone can write effective articles for their site. All it takes is practice and research. Read everything you can online. Find a writer or group of writers online whose work you admire and learn from their techniques. Eventually, you’ll find your own rhythm for your articles. Having your writing on your site will add a personalized touch to your site that users will appreciate, because no one knows how to say what you mean better than you. The key is to just keep writing.
Online, less is more. When you’re laying articles out on your site, try to put as much space in as you can. Break paragraphs up and try to keep it so the reader needs to scroll as little as possible to read the entire article. Also, if you can, include pictures with the articles. The goal is to make your articles appear as short and text-light as possible, so users won’t be intimidated and not bother reading them.
Keep your sentences simple and easy to understand, without any unnecessarily long or academic words. Try to organize your articles so that the paragraphs can be broken up very easily into sections under descriptive headings. This will make the reading experience much smoother and faster for the user by allowing them to pick and choose what they want to read, as well as helping them find a specific piece of information when they come back to your inspirational and enlightening articles.
Never publish your first draft. No matter who you are, it won’t be up to your potential. After you write an article, put it aside for a day and don’t think about it. Then come back to it with a fresh set of eyes. You’d be amazed at what you’ll pick up, both grammatically and content-wise. Sometimes, it won’t be uncommon for you to write three or four different drafts of an article before you find the one that you really like.
Stay tuned for another marketing tip real soon, and good luck with your online marketing efforts!
To your online success,
Bill Brine
Home Small Business Coach
P.S. Here’s another great resource I created to help you build your
business: