Backlinks are like votes for your website – the more links to your site that Google discovers, the more valuable it looks in the eyes of the search engine spiders.

There are many ways to create backlinks. Following are the ones that I concentrate on:

• Article Marketing – you write good quality, informative articles and post them to your blogs or distribute them to article directories. Always make sure your article contains at least one link to the site you are promoting, and that the anchor text incorporates the keyword phrase you are trying to associate with your site.
• Video Marketing – produce good quality videos and distribute them to video sharing sites. Again, make sure that the first line in the video description is a link to the site you are promoting, and that the anchor text is relevant to the keyword phrase you are targeting.
• Podcasting – Take the audio portion of your videos, or simply record yourself reading one of your articles, and distribute them to podcasting sites like Talkshoe. Again, make sure there is a link to your site in the program description or your profile
• RSS Aggregators – not many online marketers think of using RSS aggregators as another source of backlinks. Most blogs and sites to which you can submit content have an RSS feed available. If you submit these feeds to RSS aggregator sites, you will get some backlinks to your existing pages, as well as immediate backlinks to new pages as you create them.Most RSS aggregators will only take the first 10 to 20 newest items from your feed, so these backlinks are not permanent. As well, it can sometimes be difficult to find the RSS feed in some services that can be used to distribute content. For example, I recently had a client who asked me to distribute his Youtube RSS Feed. It was not obvious what the URL for the feed was, but after some digging I came up with the proper URL. This is the current URL structure for a Youtube RSS FEED in case you ever need to distribute it:
  

  http://www.youtube.com/rss/user/YourChannelName/videos.rss

• Social bookmarking – bookmarking your sites at various bookmarking sites and also posting links to your content at sites like Twitter and LinkedIn can also provide relevant traffic and targeted visitors. Using the Veretekk Automated Marketing System, I can now do this automatically every time I produce a new article or blog post.

It is important to have a good backlink strategy in place. And it is also important to build backlinks slowly over time. But it is actually quite easy – just produce some good quality content on a regular basis, and always be sure to include a link to the site you are promoting.

Bill Brine
Home Small Business Coach And Mentor
Phone: 902-667-0511
Email: platinumonlinemarketing@gmail.com
Office Hours: 9-5 M-F EST

Videos | Conference Room | RSS | Contact Me

Before you can effectively market anything, whether it be online or offline, you first need to understand who your target market is, why they would need your product or service, and where they would go to find out more about that product or service when they need it.

You also need to understand your competition, What value can you add to make people buy from you rather than from them? How good are they at reaching the target market? How well have they branded their name? What avenues are they using to promote themselves?

Sounds like a daunting task, and it is. This is why large businesses spend many millions of dollars and years of research before they launch a new product or redo their promotional strategies for existing products. Its also a big factor in why 95% of online businesses see no success. Its a lot of work!

Until now, the bringing together of all this data to design an effective marketing strategy and to carry it out was problematic for us online business owners. There are many many ways to gather the data, many different services to which you have to subscribe, and no integrated system for bringing the data in one place to analyze it. Besides which, you need a degree in marketing to make it work!

That is about to change, and very soon. Recent innovations in the Veretekk Automated Marketing System make it clear that within a few months, Veretekk will become a full-blown Internet Marketing Agency. Veretekk Gold subscribers who upgrade to the Platinum Control Panel will have at their disposal the online equivalent of all the resources of a traditional ad agency, including the training and tools necessary to research, design and launch very powerful online promotions for any business.

It’s an exciting time to be a Veretekk Gold subscriber. Even with the system not fully implemented yet, members are already seeing very significant improvements in their Alexa rankings and their search engine placements as they start using the new tools.

Of course, being a Veretekk Gold subscriber, I am biased. But I’ve been through trying to use all the other so-called promotional techniques that are out there. Yes, it was a lot of work! Yes, it did work to an extent. But believe me, you will not find anywhere a fully-integrated promotional powerhouse like Veretekk! Contact me today, and I will be glad to give you a tour and work with you to design a promotional strategy for your business.

Bill Brine

Home Small Business Coach And Mentor

Phone: 902-667-0511

Email: platinumonlinemarketing@gmail.com

Office Hours: 9-5 M-F EST

Videos | Conference Room | RSS | Contact Me

But there is much more to designing an effective marketing strategy than that. Just like a brick and mortar business, you need to do indepth market research before you can even think of designing an effective marketing strategy. Just look at the large well-known companies out there. They spend millions of dollars doing market research. Ask any market research firm and you will find out that designing any effective marketing campaign can take months, if not years, to complete.

And so it is online. Fortunately for us online business owners, we can do very indepth research without having to spend lots of money. There are many avenues you need to explore when doing market research online:

• Keyword research is, of course, very important. You need to find out how people are searching for the products or services you are offering. Such research needs to be very indepth.
• Once you have selected good keywords to target, then you need to research your competitors. How are they conquering the search engine results for your chosen keywords? What do you need to do to beat them? Is there anything you can add to the product or service that would make customers choose you over them?
• You also need to get a feel for the problem that your target customer group needs to solve. How can your product or service solve some or all of those problems?

Sounds like a daunting task, doesn’t it? It can be, but if done correctly, you will easily conquer your competition, because most online business entrepreneurs don’t take the time or put in the effort to really create an effective marketing strategy.

And even more important, this sort of research should be done even before you join a business opportunity.

Do this correctly, and you will be very successful online. Do it incorrectly, or not at all, you will join the 95 percent of online businesses that struggle to make ends meet.

Bill Brine

Home Small Business Mentor And Coach

Online Marketing Strategies

Skype: billbrine

Web: BillBrine.com

On Tuesday January 25, 2012, at our regular Platinum Control training session, our marketing manager Butch Hamilton digressed a bit and gave us some incredible training on the SEO power you have at your disposal when you create a LinkedIn account, and especially when you set up keyword-specific groups.

I was amazed to find out that LinkedIn domain has an Alexa ranking of 14.  Wow! Talk about promotional power!  With a low ranking like that, any links you place out to your websites are going to be highly regarded by the search engines. I highly recommend that you look seriously at LinkedIn if you are not a member yet.

There was a small group in attendance, and together we explored the details of setting up a LinkedIn account, how to set up and manage groups, and how to use those groups very strategically to get high search engine rankings on your chosen keyword phrases.

To me this training was invaluable. The recording is now available in the back office for those of you who are Gold Veretekk members. Another example of the hard-hitting, informative and educational trainings we have come to take for granted in Veretekk.

To those of you who are Silver Veretekk members, what are you waiting for? For the small price of $1.65 a day, you have at your disposal the most powerful and integrated promotional system on the Internet, as well as a dedicated team of serious marketing professionals who are willing to share their knowledge with you. Upgrade today and we’ll help you every step of the way!

Not a Veretekk member yet? I’ll bet you’re working a lot harder than you need to, and are not seeing the results you want to see. Come join me at Veretekk and start building a real business.

Overview of Veretekk: http://billbrinevideos.com/veretekk-overview.php

Bill Brine

Home Small Business Mentor and Coach

Skype: billbrine

Email: platinumonlinemarketing@gmail.com

Web: Contact Me

Join Veretekk: Contact me first. I want to understand your business.

http://billbrine.com

Do you want to work harder, or smarter? There have been times in my Internet career where I have put in 16 hour days, week after week, month after month for years. Yes, it produced results, but it was sure a far cry from the freedom that we all crave when we start our online businesses. Sometimes it felt like I had just found myself another job.

That was until I found Veretekk. Then the whole picture changed. I learned how to work smarter, not harder.

Last Saturday, I attended an incredible presentation by our Marketing Director, Butch Hamilton, where he showed us how, with the Veretekk system properly set up, you can do everything you need to do to promote your business online in about an hour a day. It was an eye-opener, even for me. Write an article, submit it using the Veretekk assets, and you immediately launch a whole series of backlinks from some very powerful aged domains, as well as promote it on various social sites. That’s it, you’re done for the day and can go on to other things. Amazing!

I was very surprised to see that only 30 or so other Veretekk owners were there. You have to wonder about all the other Veretekk Gold subscribers. Perhaps they’re so busy blasting out the same thing over and over again that they’re not interested in learning how to properly and efficiently build a real business on the Internet. Me, I’m all about saving time and doing powerful promotions that actually produce some results for the long term. I never miss any of these sessions.

The training is now available in the Veretekk back office, for Gold members only. This is just another example of the hard-hitting, no-nonsense and informative trainings that are available 24/7 as part of the Veretekk system. Even just this one training would be worth the $54.95 a month upgrade fee.

Why is it that so many online business owners spend upwards of 16 hours a day desperately trying to promote their businesses? I think its a combination of things. No-one has told them there is a better way. So-called gurus are always trying to sell push-button solutions, when it is true that you can’t buy the solution. People who are trying to make money online are short of cash, and unable (they think) to afford the powerful tools they think they need to do effective promotion. And they don’t really understand how marketing works in the first place,

The list goes on and on, and the poor online business owner is left struggling, working many hours a day doing things that probably will not produce long term results.

If you’re on that list, perhaps its time to re-evaluate your approach to business. You need to take a step back and rethink your approach to marketing.

For an overview of what the Veretekk system can do for you, come watch my video:

http://billbrinevideos.com/veretekk-overview.php

And you can contact me if you’d just like to discuss your marketing strategy.

Bill Brine
Home Business Coach and Mentor

To maintain a successful home small business website, you have to keep your visitors coming back again and again. Unless you offer them a reason to return, then chances are they will not. You will need content on your website that not only interests them, but also changes regularly.

Here are 6 quick tips to keep people coming back to your home small business website:

1) Articles:

Articles give your visitor something to read. Your customer may have a question, or want more information about the product or service that they received from you. If the articles pertain to your business and the products and services that you offer, then they will be able to access the information. You do not necessarily have to write these articles yourself.

You can post information about your products directly from the package, or the manufacturers website. There are several article directories online that provide good, quality content at no cost to you. It is as simple as visiting the directories, searching for articles that suit your business, and then copying them into your website. You are only required to provide a link back to the original authors website.

There are also many places online where you can hire people to write good quality articles for you for a reasonable charge.

2) Contests

Who does not want to win something? By offering contests (especially if they change frequently), you give your visitors a reason to return. When the visitor signs up for the contest you may also want to include a link to your newsletter.

The key is to change the contest frequently, whether it be weekly, monthly, or semi-annually. Just remember, the more you change your contest the more times your visitors will come back to your site.

3) Coupons and Discounts

You may want to provide coupons or discounts for your previous clients to entice them to return to your website.

4) Forums

Forums provide something that everyone craves: conversation. If a forum is provided on your site, the visitor will have a reason to visit your website frequently, whether it be to ask a question when help is needed or to keep up on a conversation.

You can host your forum from your site, or choose to use a third party forum, whatever you prefer. Both have their pros and cons, it just comes down to what is best for your business.  Be prepared to moderate the forum on a regular basis.

5) A Blog

Believe It or not, people are interested in what you have to say! A blog will not only allow you to update your clients on your business and life, but it also gives you a great opportunity to add those much needed keywords to your website.

There are quite a few free applications available that make blogging easy.

6) Newsletter

A newsletter is one of the best ways to keep your visitors coming back time and time again.

You will want to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the remainder of the story.

Once again you do not have to write all the content yourself. It can be outsourced.

These are just a few ideas to help you develop strategies to keep people coming back to your home small business website.

For more ideas and a proven strategy to help drive even more visitors and customers to your business, come visit me at My Partner In Profit, and I’ll show you some things I’ll bet you didn’t know!

Bill Brine
Contact Me

Another in my ongoing series of home small business tips. Here are 10 ideas for increasing your sales and profits:

1. Offer to write exclusive articles for your home small business niche. “Exclusive” means that you only submit them to one place. Write these articles for high traffic websites in exchange for a link back to your site.

2. Create a positive online image. Tell your visitors about fundraisers you have sponsored or that you donate a part of your profits to charity.

3. Improve your customer service on a regular basis. Try out new technologies that make it easier to communicate with your customers over the net.

4. Ask your customers what they would like to see offered by your home small business in the future. This type of information can boost your sales.

5. Make sure your web host is not responsible for lost sales. If you get an email from someone that told you that they couldn’t access your site, it might be your host.

6. Allow your visitors experience to be an enjoyable one at your home small business website. Provide easy navigation, good content, fast loading graphics, search options, etc. Stay away from flashing lights and audio that loads immediately. These can drive people away.

7. Keep changing or adding freebies to your web site. If people see the same freebie in your ads they will say to themselves, “been there done that”.

8. Add a URL directory to your home small business website. When visitors submit their home business website, email them confirming their link has been added and remind them to revisit.

9. Organize your marketing and advertising into a plan. Create a list of daily, weekly, and monthly goals for promotion.

10. Trade links only with home small business websites that your target audience or yourself would visit. They should offer their visitors valuable content or freebies.

I hope these tips will help you to increase profits for your home small business. Stay tuned for more profitable tips.

Bill Brine – Home Small Business Mentor and Coach

Want to increase the flow of traffic to your business website?  Click Here and I’ll show you how!

Most people who start a home small business on the internet are on a tight budget. Let’s face it: we’ve all been lured by the promises of low startup costs, free or low-cost advertising, and the power of email marketing.

But remember: even though you are running a home small business, this is a real business. There will always be ongoing costs. Until you start getting some real returns on your time and money, it is important to keep the costs associated with your home small business to a minimum.

With that it mind, here are some effective ways to reduce the costs of operating your home small business:

1. Bartering
You need to be bartering goods and services with other businesses if you can. Try to trade for something before you buy it. Bartering deals usually require little or no money.

2. Networking
Try networking your home small business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3. Wholesale/Bulk
You’ll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4. Free Stuff
Try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a “rent-all” store.

6. Online/Offline Auctions
You can often find lower prices on business supplies and equipment at online and offline auctions. Before you pay retail for these items try bidding on them first.

7. Plan Ahead
Make a list of business supplies or equipment you’ll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8. Used Stuff
If your business equipment and supplies don’t need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

9. Negotiate
You should always try negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you are talking to a salesman at a car lot.

10. Search
You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality.

Application of some or all of these ideas will help to reduce the operating costs of your home small business, and will help you see profits sooner.

I hope you found these tips useful.

Until next time,

Bill Brine – Home Small Business Coach And Mentor

I just came across an interesting tidbit of information that you may find useful.

If you are using WordPress blogs to publish websites, you most likely know that each WordPress blog has a built-in RSS feed.

The URL of your blog RSS feed will always look like this:

http://blogname.com/feed/

One of the uses of this RSS feed is to submit it to any online RSS Feed aggregator site you may find. There are lots of them around. You only have to do this once for each feed. This is another way to get the search engine spiders to index your sites again and again.

But did you know that if you are posting to a WordPress blog where you are not the only author, that WordPress also provides a feed for just the posts authored by you?

Here is what the URL for your author feed would look like:

http://blogname.com/author/yourauthorname/feed

So using this you can pick out just your posts and get them added to any RSS feed aggregator sites.

For example, I am a contributing author to this blog:

http://creativewritingfortheinternet.seoexperttechniques.com

My username there is businesscoach, so here is my RSS Feed for my posts:

http://creativewritingfortheinternet.seoexperttechniques.com/author/businesscoach/feed/

And, of course, by hyperlinking my feed here, the spiders will revisit all my content on that blog when they see this article…

My short online marketing tip for today!

Bill Brine
Online Marketing Consultant
Generate Premium Leads For Your Business
Learn How To Build An Online Business
Ph: 902-667-0511
Email: platinumonlinemarketing [@] gmail.com
Skype: billbrine
Office Hours: 9AM-6PM EST

BrinCom Internet Business Services

Read about using forums to drive website traffic

Using forums to boost visitors to your web site is a tried and tested online marketing method used by numerous webmasters. It doesn’t matter what niche your site is in, because there will commonly be at least one relevant forum you can use. The best sources of traffic will be the larger more popular Internet forums and you should use various forums to get more visitors. This article will explore the best ways to use forums that will help drive traffic to your websites.

What you are doing when you use forums to market your site is to attract visitors from two different areas. The first source of traffic to your site originates from within the online forum itself. People will come across your link and if it is intriguing there is a good chance they will click the link to look at your site. This is a traffic source that will be interested in what you are marketing since they belong to a forum that focuses on your niche area. The next way to build more traffic is that whenever you make a comment on a forum or ask a question, you will be building links to your site which will help you get better search engine rankings.

Now you only need to find forums related to your niche and join as many as you can. Still, you will want to be active on these forums so just join as many as you can be active on. Once you join the forums you will want to create your forum profile and leave a link in your profile pointing back to your website. A good means of bringing your profile backlinks to the attention of the search engines and into their indexes is to ping all the urls of your forum profiles.

The next thing you will want to do is to set up your signature on the forum and include keyword targeted links pointing back to your site. This way when you leave a comment your link will automatically be added to the comment in the signature. However, you will have to realize that some forums will not allow you to add a signature until you have made a certain amount of comments, usually 10, but all forums will require different amounts.

See to it that you become an active member in each of the forum discussions that you’re a member of and continue logging in every day. This way you will not run the danger of being seen as a spammer but you will create an increasing number of backlinks for the search engines to find and more link exposure to other members of the forum. Forums can have good search engine rankings for internal website pages which means your links may be viewed by a lot of other individuals searching the web who are not forum members. By becoming a regular contributor to forum discussions you boost your credibility as some sort of expert on the subject which will encourage people to follow your links and learn more.

Even better, start your own discussion on a relevant topic and provide good, useful information. Other forum members who have in interest in the topic will be glad to jump on board and join the discussion.

The real key here is to promote yourself as an expert, rather than promoting your product as the greatest thing since sliced bread. Even your links should point to an informational website and the anchor text should not be promotional in nature. Some forums will ban you if they think you are promoting a product, but I have not come across a forum yet that will ban you if you are promoting yourself!

So consider adding this strategy to your online marketing strategy. It can bring highly targeted visitors to your business.

Until next time,

Bill Brine
Online Marketing Consultant
Generate Premium Leads For Your Business
Learn How To Build An Online Business
Ph: 902-667-0511
Email: platinumonlinemarketing [@] gmail.com
Skype: billbrine
Office Hours: 9AM-6PM EST

BrinCom Internet Business Services